What does it take to build a billion-dollar company with fewer than 100 people, all while placing customer obsession and responsible AI at its core? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Phillip Swan, Chief Product and Go-to-Market Officer of the AI Solution Group, to unlock the secrets behind blending innovative tech, ethical AI, and truly frictionless customer experiences.

Philip shares his journey from co-founding PI Partners to merging with AI Solution Group, revealing untold stories about how he and his team leverage AI to drive unprecedented operational momentum and organizational growth. From identifying “migraine-level” pain points to eliminating data leaks caused by shadow AI, Phillip’s insights challenge conventional thinking and tackle the big questions: Can AI really build trust and customer advocacy? How do you systemize culture and alignment across traditional business silos? And what is “pre-awareness”, the surprising stage most companies ignore in the buyer’s journey?

Packed with real-world examples, bold perspectives, and practical frameworks for change, this episode will get you rethinking your approach to product, leadership, and revenue growth. If you’re ready to turn customer-centricity from a buzzword into your breakthrough strategy, don’t miss this conversation!

Some areas we explore in this episode include:

• Responsible and Safe AI – Ethics, guardrails, and compliance in AI development.
• Shadow AI Risks – Dangers of ungoverned AI and protecting company data.
• Customer Obsession – Making customer outcomes a core organizational focus.
• Revenue Momentum – Using AI and alignment to drive sustained business growth.
• Breaking Down Silos – Connecting all business functions for better collaboration and KPIs.
• Pre-awareness in the Buyer Journey – Building trust and influence before customers identify their needs.
• Change Management & Culture – CEO-driven culture and effective organizational change strategies.
• AI Agents & Agentic Systems – Defining and building true autonomous AI agents.
• Customer-driven Product Development – Co-creating solutions with customers based on real pain points.
• Scaling Customer Experience – Turning every touchpoint, including support and legal, into a customer experience advantage.
• And much, much more...