In this episode, explore how beacon-powered proximity marketing revolutionized retail during COVID‑19 by delivering time-sensitive offers, in‑store navigation, loyalty incentives, mobile payments, and safety notifications directly to shoppers’ smartphones within a 50 m radius. Learn how retailers leveraged beacons to reduce in-store time, guide customers through sprawling layouts, promote hygiene efforts, and boost engagement and conversions—demonstrating the tech’s lasting impact on omnichannel retail experiences. (blog.datamatics.com)

https://blog.datamatics.com/how-retailers-can-use-beacons-powered-proximity-marketing-through-covid-19