Consequently, industry-leading review platforms are taking steps to incentivize authentic reviews that customers can trust.

However, if a Local Guide’s review is reported as fake, Google will penalize that user by banning them from the program.

So, Google is not using these incentives to encourage positive reviews; rather, they are incentivizing authentic reviews from verified Local Guides.

A 5-star review with a ‘Verified Purchase’ tag affects a product’s rating more than a 5-star review from an unverified customer.

All marketers want more reviews, but since each review platform has strict guidelines against incentivizing users for reviews, best practices must always be considered. | To read full story, visit https://startuparound.com/read/1584016207.51131/How-Review-Platforms-are-Incentivizing-Authentic-Reviews?ref=audio_experience