By the time he started at Rhone, Adam already had some serious marketing experience (he was at Priceline before, where he was spending millions of dollars a month on their digital marketing). But when he started at Rhone, it was a totally different ballgame. On this episodes, he shares:

• Why they’ve prioritized content since day 1.
• How to use content to learn about your customers.
• Why you should focus on building a brand first.

Show Notes & Links:

• [2:33] What their marketing team looks like.
• [8:06] The books that changed his outlook.
• [10:01] Why he still reads every single review that comes through.
• [14:01] How to think about content from the very beginning.
• [27:42] BFCM advice.