Growing up in the Netherlands, Rip Pruisken’s favorite treat was the stroopwafel, a near universal treat in the country. But while he was attending Brown University, he found that it was largely unknown in the US. Pruisken set out to change that with the launch of Rip Van, which has grown into a better-for-you snack food company. I sat down with Pruisken to learn more about the journey of building Rip Van over the last decade and how the brand has evolved with their growth.