Reference:
Tam, Jackie Lai‐Ming (2012). "The Moderating Role of Perceived Risk in Loyalty Intentions: An Investigation in a Service Context." Marketing Intelligence & Planning.

Reference: Tam, Jackie Lai‐Ming (2012). "The Moderating Role of Perceived Risk in Loyalty Intentions: An Investigation in a Service Context." Marketing Intelligence & Planning.

Reference:
Tam, Jackie Lai‐Ming (2012). "The Moderating Role of Perceived Risk in Loyalty Intentions: An Investigation in a Service Context." Marketing Intelligence &amp; Planning.

How risk affects brand loyalty

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How risk affects brand loyalty

How risk affects brand loyalty