Rob Ferrone didn’t pitch software or spin hype. He fixed real problems inside one of the world’s biggest car manufacturers, and built a £30M consultancy because of it.

This episode unpacks how Rob helped build a business clients couldn’t live without, and why truly knowing the problem beats any go-to-market plan.

Inside this episode:

• How deep client empathy became Rob’s 80/20 advantage

• What “follow the money” really means in enterprise sales

• Why growth can become the biggest risk

• How to protect and expand blue-chip accounts

• The mindset that turns chaos into clarity

🎧 Episode 01 of Eighty Twenty: The podcast that gets under the skin of business.

Documentary mentioned: “The Detectives, Taking Down an OCG"