Ross McDaniel joins the show for a follow-up conversation that takes us through his journey of building Trellis Coffee Bar. Ross shares what he experienced while moving from the digital marketing space into launching a brick-and-mortar coffee shop. Plus, lessons learned about community partnerships, navigating local permitting, and creating a space that fosters connection. Tune in to hear how local businesses can grow through strategies like social proof, visibility, and customer loyalty while keeping the focus on delivering a consistent and quality experience.

Chapters

• 00:00:00: Welcoming Ross McDaniel Back
• 00:00:23: The Start of Trellis Coffee Bar
• 00:02:44: Facing the Unexpected in Local Business
• 00:06:06: Cracking the Code on Permits
• 00:10:32: How Social Proof Fuels Growth
• 00:12:51: Mastering Competency and Local Strategy
• 00:18:33: Turning Reviews into a Growth Engine
• 00:23:33: Closing Thoughts on Scaling with Consistency

Links and Resources

• Ross on LinkedIn
• Trellis Coffee Bar
• Fencepost
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!