Peter Rahal and Jenna discuss how the nature of RXBAR's product influences their culture — the constraints are a mindset — and why every team member makes bars. We chat about your values as your constitution and how to turn them from principles into practice. Peter walks us through the company’s founding days from making bars in his parents’ kitchen to running the business from his cell phone for 18 months and feeling miserably uncomfortable clawing for growth as a CPG brand. We also dive deep into