How SAAS Marketing Differs From B2B Marketing

The Anatomy of a Strategy podcast is back! After a short end of summer break, we are back with a slew of new episodes and an amazing lineup of industry expert guests.  This week, we welcome Georgiana Laudi. Georgiana is a SaaS Marketing & Growth Advisor. She’s been guiding brands, products and campaigns to life online for 20 years. working with big brands and early-stage startups, but her true sweet spot for the last 10 years has been helping high-growth SaaS companies scale.  She runs Elevate where she and her co-founder offer exec-level growth strategy & support to scaling Software-as-a-Service businesses She also co-hosts Forget The Funnel which provides weekly workshops and training for SaaS marketers with new video workshops each week, a library of tools & templates used by experts in the tech marketing space, and a comprehensive training program. Topics that we discussed during in the podcast:  What is SaaS, and how is it differ from B2B marketing? [4:50] Who are the audience/buyers for SaaS?[13:14] The SaaS buyer’s journey [17:30] Value realization in SaaS [29:55] What growth marketers are trying to affect with their tactics [40:23] Customer experience mapping [44:35] Show notes: What is Jobs To Be Done (JTBD)  Growth Hackers: AMA with Merci Grace, former Head of Growth at Slack You can follow Georgiana Laudi on Twitter at @ggiiaa, sign-up for her free SaaS Marketing Forget The Funnel video workshop series or her personal site where she can be booked for 1-hour strategy calls - Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co.  You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com.  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.