<p>Cognism’s VP of US Sales, Frida Ottosson speaks to Co-Founder of Flow State, Aaron Evans about how buyers have changed the world of outbound - and what salespeople need to do to make it big in this new environment!</p>

Cognism’s VP of US Sales, Frida Ottosson speaks to Co-Founder of Flow State, Aaron Evans about how buyers have changed the world of outbound - and what salespeople need to do to make it big in this new environment!

How Sales Teams Can Thrive in a Buyer-Centric World with Aaron Evans, Co-Founder of Flow State

Welcome to Why Did It Fail?, a series hosted by Cognism’s Sales Coach, Shivan Pillay. Each episode digs into the real stories behind deals that fell through, strategies that didn’t land and campaigns that missed the mark. Through honest conversations with sales leaders, founders, and operators, we unpack what went wrong and more importantly, what they learned from it. No fluff, just failures that made them better.

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How Sales Teams Can Thrive in a Buyer-Centric World with Aaron Evans, Co-Founder of Flow State

How Sales Teams Can Thrive in a Buyer-Centric World with Aaron Evans, Co-Founder of Flow State

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