Whether you’ve been in sales for 3 months or 30 years, dealing with a price increase from our company is something we all go through. And 2022 is seeing price increases like never before!

What do you do when your company announces a significant price increase? This happened to me this week, and I know it’s happening to a lot of you, because you tell me it is! If it hasn’t happened in your company yet, don’t worry. It’s coming.