Digiday Live

How Schibsted created a new app for their younger Norwegian audience


Listen Later

Younger generations are notoriously hard to reach and connect with for traditional media houses. This case study illustrates the process of how Schibsted identified and shaped a new digital news product for exactly this audience. Their User researcher, Ane Sharma will discuss how they identified the specific needs of this target group through iterative research and insights gathering, including how iteratively testing was done on the content, which was a crucial step to ensure that the presentation of the news is engaging to the correct extent. This led to the design and creation of the app Peil, a news destination for younger Norwegians.

...more
View all episodesView all episodes
Download on the App Store

Digiday LiveBy Digiday

  • 3.7
  • 3.7
  • 3.7
  • 3.7
  • 3.7

3.7

7 ratings


More shows like Digiday Live

View all
The Digiday Podcast by Digiday

The Digiday Podcast

101 Listeners

The Modern Retail Podcast by Digiday

The Modern Retail Podcast

72 Listeners