Most CRO teams fix what they can see above the fold. But the real conversion leaks are often buried 2000 pixels down. In this episode, Lucas and Luna dig into a case from an e-commerce luggage brand that used scroll depth heatmaps to discover that 62 percent of visitors never reached their 'free shipping' banner—a banner they had assumed was universally visible. The team then redesigned their entire page layout around scroll behavior, lifting add-to-cart conversion by 19 percent in two weeks. Lucas explains how to interpret scroll heatmaps beyond the basic '50 percent line,' and Luna challenges whether the fix was really about free shipping or about reducing cognitive load. If you are running A/B tests without scroll depth data, you are flying blind.

#ScrollDepth #Heatmap #ConversionRateOptimization #CRO #Ecommerce #LuggageBrand #FreeShipping #AboveTheFold #UserBehavior #MobileFirst #DesignLayout #ABTesting #DataDriven #Marketing #Business #FexingoBusiness #BusinessPodcast #MarketingTips

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