In this episode of Estate Agency Leaders, Ian sits down with Oliver Hewitt, Sales Director of Sears and Duncan Yeardley — two powerhouse Berkshire agencies operating under a unique dual-brand model.

Oliver shares how their team has combined elite training, relentless culture-building, and creative incentive structures to deliver standout results — including what could become a record-breaking £40,000 month of flexible fees from a single valuer.

We dig into:

• Why they kept two rival brands running side-by-side after acquisition

• How mindset and bravery underpin their premium-fee strategy

• The exact training and behaviours that drive 1.75–2% fees consistently

• Their journey implementing flexible fees and scaling from £0 to six-figure months

• Why inexperienced valuers often outperform seasoned ones when adopting new models

• How incentives, data-driven coaching, and cultural clarity transform performance

This conversation is packed with practical takeaways for any estate agency leader wanting to lift fees, improve culture, accelerate training, and adopt flexible fees with confidence.