This episode unpacks the creator economy beyond followers and ads, focusing on sustainability, ownership, and community-driven value. Sebastien Borget explains how creation has exploded with social platforms and AI, yet most creators earn only $100–$1,000/month and remain dependent on Web2 algorithms, delayed payouts, platform fees, and limited access to audience data. He argues creators need better education in financial literacy and data ownership, plus systems that reward loyal engagement over vanity metrics. SandChain aims to provide infrastructure for creator-run loyalty programs using points and “quests” that work on existing platforms via links/QR codes, enabling perks, tiers, and eventually an open market for points. The discussion covers converting platform audiences to owned channels (e.g., websites/email), potential partnerships, and broader challenges like banking access for creators and emerging young creators in ecosystems like Roblox.00:00 Sustainable Creator Economy00:21 Meet the Guests02:01 Defining the Creator Economy03:23 Web2 Monetization Problems07:20 Ownership and Platform Lock In11:59 Loyalty Programs for Creators18:03 Why Sand Chain Exists19:08 Points Quests and Creator Rewards23:48 Driving Engagement and Actions28:17 Making Blockchain Invisible29:43 From Social to Owned Media33:14 Point Value and Open Markets37:26 Roadmap and Future39:46 Global Creator Challenges43:16 Wrap Up and Sponsor Thankshttps://www.linkedin.com/in/borgetsebastien/https://www.linkedin.com/in/olivialee3/