If you’ve ever wondered, “Am I actually in my zone of genius… or just stuck playing CEO because I’m the founder?” this episode is for you.In this WTF? Live, Nicole and Tamara sit down with Maddie Kelley, founder, strategist, storyteller, and host of Mimir, a top-ranked podcast for founders, investors, and operators. Maddie helps founders turn their weirdest strengths into real, sustainable growth.This conversation digs into the Founder’s Edge:👉 how knowing yourself deeply (not performatively) becomes a growth advantage👉 how to build a company that actually matches your values, energy, and strengthsIn this episode, we cover:~ What the “Founder’s Edge” really is and why your business will only grow as far as your self-awareness~ Why so many founders are miscast as CEOs (and what happens when you put yourself in the wrong role)~ How to find your zone of genius and restructure your role, team, or leadership around it~ Journaling & reflection as real strategy tools (not just “self-care”) for founders and executives~ How to lead and market with human truth instead of a polished persona~ Signs you may have a values or authenticity mismatch in your brand or product~ Why your best customers are your clearest mirror and how to use them to refine your positioning~ Human-centered leadership in the age of AI (and why people are craving more human, not less)Whether you’re a founder, CEO, fractional exec, or senior leader, this episode will help you:~ Get honest about the role you’re actually built for~ Align your business model with your values~ Stop copying everyone else’s playbook and start leveraging your unique edgeGet FREE Business Growth Tips and Strategies: https://clever-cow.kit.com/3b5666d529For more actionable business tips watch this playlisthttps://youtube.com/playlist?list=PLYiidGpUlv1F2qvisrBy84trOZxVR-pja&si=z4exIjHdaC50vL8GConnect With WTF?Website: https://whatthefracshow.com/IG: https://www.instagram.com/whatthefracshowTT: https://www.tiktok.com/@whatthefracshowLinkedIn: https://www.linkedin.com/showcase/what-the-frac-showYouTube: https://www.youtube.com/@clevercow