If you've ever wondered how personal struggles and questions can shape a business, this episode is for you. Len May, CEO and co-founder of Endodna, opens up about turning his ADHD diagnosis and lifelong curiosity into a successful precision medicine company. You'll pick up practical ways to reframe what makes you different, hear about the messy path from music to genetics, and learn how leaning into discomfort can spark innovation. We also get into the realities of building through confusion and why giving up control may be the real secret to progress. Plus, Len shares actionable insights about personalization in both health and life decisions. Tune in for a conversation about finding your edge by understanding yourself.

Connect With Len May
Website: https://endodna.com
LinkedIn: https://www.linkedin.com/in/lenmay
YouTube: [Len May’s podcast “Everything is Personal” found on YouTube, as mentioned]
Instagram: [Len May or Len May DNA, as mentioned in the episode]

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Chapters
00:00 Getting Comfortable Being Uncomfortable
00:21 From ADHD to Business Builder
00:49 Early Lessons in Self-Understanding
01:31 Turning Struggle Into a Thesis
02:12 Young Len’s Search for Answers
02:46 Living With an ADD Label
03:12 Medication’s Double-Edged Sword
03:55 Discovering Cannabis as Medicine
05:33 System-Building and Self-Discovery
05:47 Experimenting With Career Paths
06:29 From Music to Internet Startups
07:00 Learning Through Real Estate
07:27 Cannabis, Dispensaries, and Genetics
07:57 Personalizing Plant and Human DNA
08:28 Curiosity Becomes Conviction
09:17 Embracing the Polymath Mindset
10:28 Hyperfocus and Structure With ADHD
12:11 Building a Product People Need
12:43 From Test Results to Action
13:58 How Doctors Shaped the Platform
14:52 Building Around Curiosity and Trust
15:27 Making Genetics Actionable
16:22 Personalization as a Life Principle
17:17 The Ongoing Journey of Self-Knowledge
18:56 Purpose, Perspective, and Business
19:59 Why Knowing Yourself Matters
20:38 Helping Others as Self-Work
21:16 Rethinking Focus and Success
22:19 Pattern Recognition as Superpower
23:08 Letting Go of Control
24:08 Best Lesson for Builders
24:33 "This Too Shall Pass"
25:25 Where to Find Len May
26:39 Closing Thoughts for Listeners