The use of sentiment data in investment analysis has grown precipitously over the past decade. Technological advancements have made it possible to analyse vast amounts of textual data from social media and other online sources, giving investors an up-to-the-minute understanding of how companies are perceived and what this might mean for future returns. In our latest podcast, Richard Peterson, CEO and founder of MarketPsych, joins Tjeerd van Cappelle, Head of AI Equity at NN Investment Partners, to discuss what we can glean from sentiment data, how we can apply it for improved alpha generation, and where the next frontier in sentiment analysis could lie.