In this episode, Ebony Looney talks with messaging and thought leadership strategist Erica Breuer about how service providers can be seen as an expert instead of just an option. Erica shares invaluable insights on how service providers, particularly in wellness and beauty industries, can harness the art of communication to elevate their expertise at different stages of their business. Erica advises service providers, especially in wellness and beauty industries, on leveraging language to position themselves as experts, emphasizing transparency, commitment, and care in communication.

Follow Erica at www.ericabreuer.com

Follow Ebony at www.makemeovereb.com