The wine label, Seven Deadly Zins, produced by Michael David Winery was instrumental in putting Lodi , California on the map as a world-class producer of fine wines. Join Mike Phillips and daughter Melissa at their Lodi winery for a fascinating conversation with Tom Wilmer that proves that a catchy label is just as important as the wine inside the bottle. You are invited to subscribe to the Lowell Thomas award-winning NPR Podcast travel show Journeys of Discovery with Tom Wilmer via: iTunes NPR