Connect with Luis:

Linkedin
Medium

The dog that makes a cameo in this episode is Rocky :)

Courses Luis References:

Smart Social with Ezra Firestone
Introduction to Retention Marketing with Alex McEachern

This Show's TL;DR:

• Luis shares why he thinks acquisition-minded marketers are so much more prominent in ecommerce
• We go over the relationship between the acquisition team and retention teams at Shapermint
• KPIs and retention metrics you should be paying attention to
• Luis' favorite retention projects 
• Courses Luis recommends
• The day to day of a retention marketer