The NABS Podcast

How sharing a challenge showed the strength in community - with James Cornish


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James Cornish is SVP of international sales and partnerships at Vivo. He’s also a fitness enthusiast who turned his passion into a brilliant community fundraiser for NABS, bringing together people from across adland to compete in the ATHX Games fitness challenge to raise much-needed funds.

In this inspirational chat, James – still recovering after undertaking his 24-hour fitness challenge – discusses the brilliant impact of fundraising, not just in terms of money raised, but also on the industry community who come together to take part.

Key takeaways:

  • Movement can help you to keep on top of your mental wellness, whether that’s CrossFit or taking a stroll.
  • If you have a passion that you can turn into a fundraiser, other adlanders will want to join you.
  • Tap into your contacts when you want to organise something – you’ll receive lots of help.

Resources

Got an idea for a community fundraiser for NABS?  Email our friendly team at: [email protected]

NABS x ATHX Games

NABS Stranger than Summer

NABS Walk and Talk

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The NABS PodcastBy NABS