What motivates you when creating content and posting videos on YouTube? For some, it's the money that comes when creating videos, but for Roshell it’s giving life and adding value to people through baking and sweets.

In this episode, our guest Roshell of Your Sweet Connection shares her YouTube journey and success with Grant. She talks about her motivation and drive in creating a channel that educates, connects to people, and creates multiple income streams. Roshell explains the importance of researching, understanding your content, and being consistent, walks us through her monetization strategy, and provides valuable tips to people who want to start their own Youtube channel.

LeeNetta "Roshell" Ingraham is a baker, pastry artist, and the owner of Your Sweet Connection Youtube channel that started in 2017. She is also the head instructor and CEO of the Divine Baking Divas Facebook group. Roshell has 128k Youtube subscribers and 7,035,102 views creating content about baking recipes, tutorials, challenges, and how to start a business on sweet.

Check out the Episode Highlights

01:51 - Why Roshell chose baking as a niche for her channel
04:12 - The reason behind starting a YouTube channel
09:37 - What are the different monetization strategies for a baking niche
12:58 - Learn how to get in touch with a possible sponsor
19:59 - How to repurpose your content from YouTube to TikTok
24:07 - The importance of looking at your channel’s analytics in making a strategy
27:06 - Find out how to transfer your views to buyers; and
35:55 - The trends that make a video content succeed 

Links/ Resources Mentioned 

Subscribe to the Video Creatr Youtube channel

Check out these awesome channels and gain more inspiration:

Roshell's channel: Your Sweet Connection
Roshell Ingraham on TikTok
Divine Baking Divas

Grant Ball
Treesicle Youtube channel

Augie Johnston
Vidchop Blog
Baller Boot Camp Youtube channel