Valeria came to Canada with no business background, no beauty experience, and no idea how things would turn out. She planned to pursue law, worked in legal offices, but quickly realized the path wasn’t hers. Instead, she took a risk.

Now she owns two successful beauty studios in Toronto with a team of 25 and a growing reputation in one of the most competitive markets in the country.

In this episode, she shares exactly how she started, what went wrong, and what it took to keep going without support, without connections, and without a plan B.

🎙 What we talk about:

• How to start a business in Canada without experience

• Building a team when you’ve never managed people before

• Creating services no one else in Toronto was offering

• How she handled slow months, fake reviews, and burnout

• Why not being a stylist worked in her favor

• Advice for immigrants starting something completely new

• How to build a business that grows by word of mouth

If you’re living in Canada and wondering whether you’re "ready" to build something of your own, this conversation is here to remind you that starting small is more than enough.

📍 Project Essence Instagram: https://www.instagram.com/projectessence.inc/

🌐 Project Essence Website: www.projectessence.ca

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For collaborations or ads: [email protected]

Our website: https://www.youniversesociety.com/

🫐 Kat’s Instagram: https://www.instagram.com/miss_tervinska

🍃 Daria’s Instagram: https://www.instagram.com/mrskovla/

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K&D ♥️

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