VET S.O.S. Presents Operation Startup

How She Built a Business Anyway – Dr. Andrena Phillips


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Most entrepreneurs wait for the right moment. Dr. Andrena Phillips started her business when she was unemployed, facing eviction, and watching everything fall apart.

Episode Premise

What do you do when the lights are off, your vehicle has been repossessed, and an eviction notice is staring you in the face?

For Dr. Andrena Phillips, the answer wasn't giving up—it was betting on herself.

In this episode of Operation Startup, Maurice Murphy sits down with Dr. Andrena Phillips, Founder and CEO of KeepMovinWithAndrena LLC and Transform U Coaching Institute. Dr. Phillips shares how one of the darkest seasons of her life became the foundation for a thriving business, why entrepreneurs must invest in themselves before anyone else will, and how purpose can carry you through challenges that would cause most people to quit.

This conversation is a powerful reminder that entrepreneurship isn't about perfect timing. It's about showing up, staying committed, and continuing to build even when circumstances tell you not to.

In This Episode, You'll Discover

  • How to turn adversity into entrepreneurial opportunity

  • Why betting on yourself is often the first investment every entrepreneur must make

  • The business-building lessons available through IVMF, SBA, and local networking communities

  • How to handle people who dismiss your vision as a "little business"

  • Why understanding your "why" may be the difference between quitting and succeeding

About Dr. Andrena Phillips

Dr. Andrena Phillips is the Founder and CEO of KeepMovinWithAndrena LLC and Transform U Coaching Institute. A veteran spouse, transformational speaker, certified Master Life Strategist, award-winning podcaster, published author, coach educator, retired licensed practical nurse, and Doctor of Organizational Leadership, she empowers individuals and organizations through leadership development, transformational coaching, and personal growth.

Her journey from financial hardship and personal loss to successful entrepreneur offers valuable lessons for veteran entrepreneurs, military spouses, and anyone pursuing a purpose-driven business.

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Don't drown in the sea of transition — grab the lifeline.

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VET S.O.S. Presents Operation StartupBy Maurice Murphy, Shawn Welsh