In order to go viral, you need to switch gears and think of Instagram as a video app, not a photo app.

We sit down with my friend, Karen Cheng from (@karenxcheng), about how she harnessed her creativity for short-form video content and amassed 100K+ followers in ONE day. Karen is proof that you can breakdown Reels to a science and she shares her perfected formula to achieve foolproof virality. This is an episode you do not want to miss, especially if you are still learning how to utilize the power of Reels to grow your own account.

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living! 

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/season-2-episode-2-

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Timestamps:

(2:14) - First video made after leaving Microsoft & her virality

(6:55) - Break down what goes into virality and her process

(14:27) - Emotions she looks to invoke in people watching videos

(25:28) - Reels helped propel more growth afterwards

(36:55) - Growth with reels and success on TikTok and YouTube Shorts

(43:42) - Changes in approach to creative work as an influencer & future plans

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