What if success isn’t about doing more…

But about choosing less?

In this episode of The Moxie Movement, I’m sitting down with Erika Clarkson — Melbourne artist, mum of two, and Done By Three Club member. Who went from breastfeeding with 47 business ideas and zero focus… to earning $1,500 before 2pm drawing on shop windows.

And still making school pick up.

This is the real story of what happens when you stop glorifying hustle, start asking what you actually want, and build a business that fits your life.

Not “overnight success.”

Just consistent action, brave decisions, and a whole lot of belief shifts.

In this episode, you’ll learn:

✔ Why having “too many ideas” is actually fear in disguise

✔ The lie about success that keeps women stuck

✔ How scheduling her time changed Erika’s income and her nervous system

✔ The mindset shift that helped her stop undervaluing her work

✔ Why consistent action beats big bursts of motivation

✔ How she went from reactive chaos to calm, aligned growth

✔ What it really looks like to earn well and still be present at school pick up

The Belief Shift

After being knocked back for a big job, Erika found herself crying and questioning everything. Not because she wasn’t capable but because her entire sense of success was tied to someone else saying yes.

That had to change.

For years she believed success was for “other people.”

Not for someone sensitive.

Or with ADHD tendencies.

Or with a brain that moves fast.

Sound familiar?

She had to drop the belief that success wasn’t for her and replace it with one simple truth:

You have to believe you can do it before you’ll take the steps.

The system that changed everything.

Scheduling.

Not a colour-coded Pinterest fantasy.

Actual time ownership.

Instead of walking into her office asking “What should I do today?”

She decided in advance.

She schedules:

1. Sales
2. Life admin
3. Date night
4. Self-care Friday
5. School pickup space

And she deleted her to-do list.

That shift alone moved her from reactive to proactive, from overwhelmed to aligned.

The money shift.

Erika stopped:

1. Overdelivering for free
2. Taking whatever paid
3. Hoarding money in the business account “for safety”

And started:

1. Valuing her time
2. Charging for the extra mile
3. Paying herself properly

Now?

She’s had $1,500 days finishing at 2pm.

Drawing koalas in Christmas hats on shop windows.

(Yes, the police once stopped her to check she was “sanctioned.” 😂)

The biggest truth in here?

You can have it all.

You just can’t do it all at once.

And you don’t need to sacrifice being a mum to make serious money.

Erika earned well last year and still made 80–90% of school pickups.

That’s what alignment looks like.

Your next step

If this episode hit home:

🎧 Make sure you subscribe to The Moxie Movement Podcast so you never miss an episode.

📲 Come follow us on Instagram and Facebook where you can submit your questions for upcoming episodes. I love answering the real stuff you’re navigating behind the scenes.

Until next time…

Stay Moxie. 💛

WORK WITH SARAH:

// The Done By Three Club: The only business model for Mum’s with an established business wanting to be Present Before 9, Done by 3 and Profitable in between. Learn more: https://go.themoxiemovement.com/the-done-by-3-model

// The Moxie Business Advantage: Application only program to provide complete business support and structure - 4 Spots available each month. Apply via a quick 15 min phone call to see if we are a fit and that we can help.

https://go.themoxiemovement.com/mbt-podcast

// VIP Thailand Retreats: If you’re after a complete done-with-you business experience with a side of tropical relaxation we’d love to host you at our island villa in Thailand - 6 spots left in 2026. Apply by sending RETREAT in a private message here