What if the success you worked so hard for isn't actually the success you want anymore?

In today's episode, I sit down with Ali Brown—founder of The Trust and one of the most influential pioneers in the coaching industry—to unpack how she made her first $1 million as a coach and the identity-level decisions that made it possible. Known as the world's most recognized coach for women entrepreneurs, Ali shares what was really happening behind the scenes during her first seven-figure year—and why growth didn't come from hustle, but from deliberate leadership shifts most women are never taught to make.

Ali is the founder of The Trust, a modern, premier community for 7– and 8–figure women leaders, and a behind-the-scenes advisor to female founders navigating their next levels of leadership, results, and impact. Her work has been featured in Forbes, Authority Magazine, CNN, and more. Her previous coaching and consulting companies ranked on the Inc. 500 list of fastest-growing private companies, and she's been named a Forbes Women to Watch, an EY Winning Women Entrepreneur, and featured on ABC's Secret Millionaire.

This conversation goes far beyond strategy. Together, we explore what happens when high-achieving women outgrow the version of success they were promised—and the internal shifts required to scale without burnout, overwork, or self-betrayal.

Inside this episode, we cover:

• The year Ali made her first $1 million—and why she calls it deliberate, not hustle-driven

• Why money often plateaus when success is built on proving instead of leadership

• The identity shifts that separate women who plateau from women who scale

• How high-achieving professionals can succeed externally while feeling deeply unfulfilled

• What actually changes when you stop earning worth through work

• Why money follows identity—not the other way around

Whether you're a successful professional quietly questioning your next chapter, or a coach ready to build a business that reflects your true level of leadership, this episode will fundamentally change how you think about success, wealth, and what it really takes to hold more.

Connect with Ali Brown:

Personal Website: www.alibrown.com The Trust (7– & 8–Figure Women Leaders Community): www.jointhetrust.org Instagram: @alibrownofficial LinkedIn: https://www.linkedin.com/in/alibrownla/https://www.alibrown.com/clkn/https/www.linkedin.com/in/alibrownla/