Episode 4: How Sheets & Giggles Embraces the Unscalable & Fosters Genuine Customer Connections

The fourth episode of Show Me Your Tech Stack features Frank Dorval, VP of Marketing for Sheets & Giggles, a sustainable bedding and mattress brand that just wants to have fun with it.

In this interview, Frank covers the art of being punny in marketing, why scalability isn’t necessarily the end goal, and how a small team can do big things when they’re genuinely trying to build a connection with every customer.

Tune in every week to discover how your favorite e-commerce brands are running their websites, what they’re looking at changing, and what’s to come in the MarTech world!

Check out Sheets & Giggles website here: https://www.sheetsgiggles.com

Tools mentioned include:

-Asana: https://asana.com/

-Aftersell: https://apps.shopify.com/aftersell/

-Smile.io: https://smile.io/

-Klaviyo: https://www.klaviyo.com/

-Gorgias: https://www.gorgias.com/

-Loop: https://www.loopreturns.com/

-GRIN: https://grin.co/

-Justuno: https://www.justuno.com/

Follow Erik on LinkedIn: https://hubs.li/Q01qN-FC0

Follow Frank on Linkedin: https://www.linkedin.com/in/frankdorval