Shopify is a multinational e-commerce platform that helps 1.7M+ merchants across 175 countries build and manage their businesses. As VP of Data Science, Ella Hilal is focused on leveraging Shopify’s troves of data to remove barriers and improve the merchant experience. Today, she brings her 15 years of experience in AI, ML and data analysis to The ConversAItion podcast to discuss what it means to empower merchants, the difference between data-driven and data-informed and what the future of AI in e-commerce looks like. You can find Ella on Twitter @a_hilal.