Paul provides insight into a more effective follow-up strategy.

Show Notes

You must create value at every interaction with the customer.

In your follow-up, ask the customer questions that will call attention to your strengths vis-à-vis your competition’s weaknesses.

So, do you remember how to address an envelope? Sending a good old-fashioned letter of thanks builds familiarity and shows professionalism.

Create and provide content that addresses the challenges your customers are experiencing.

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