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How Should I Know Black & Brown People Don't Use Suntan Oil to Tan?
This week's confession comes from a Marketing Associate at an independent film studio who finds himself in a conversation about promoting suntan oil to Black and Brown audiences. We sit down with our expert guest Kerry Edelstein to discuss the implications and how this Marketing Associate can best address the biases of senior leaders within the hierarchal norms of his company. We will also talk about how organizations can use insights of various types to avoid tone deaf behaviors.
Episode Writer: Michael Duncan Host: Damion Taylor Editor: Damion Taylor
ABOUT THE GUEST
Kerry Edelstein is the Founder/President of Research Narrative (a research and insights firm specializing in media, entertainment, technology and adjacent industries). She brings 20+ years of insight and experience in the Entertainment & Media industry and is an expert in creating data-driven stories that drive business and content strategy. Kerry has collaborated with renowned media brands such as Netflix, Disney, YouTube, Amazon, Discovery, NPR, SheKnows Media, Vulcan Productions and Viacom Media Networks to develop programming, launch cross-platform media strategies, and build leading brand portfolios.
Kerry recently served as Vice President of the Board of Directors for CHAMPS Charter High School, a media and performing arts high school in Los Angeles. She holds an MBA from The Anderson Graduate School of Management at UCLA and received her B.S. in Biometry and Statistics from Cornell University.
FUN FACT: Kerry moonlights as a hip hop dancer and masters’ swimmer.
If you would like to learn more about Kerry's work or her company Research Narrative you can visit the company website: https://researchnarrative.com/
ABOUT THE HOST
Damion Taylor is the co-founder of Prometheus Digital Studio, a data-informed creative studio that provides data and analytics work for traditional and digital studios, as well as producing scripted and unscripted digital-first content. Damion has spent the last 15 years applying data and technology to entertainment. Both analytical and creative, he brings a unique skill set that’s in high demand for brands and media companies.
He effectively translates data in a way that is meaningful to creatives talent and has become a respected leader in audience growth and producing data-informed creative.
He has lead Audience Development for large traditional media companies (e.g., Warner Bros. and NBC Universal) as well as innovative digital leaders (e.g., Machinima, Mitu and New Form).
If you would like to submit a confession or contact us, please visit the Professional Confession website: https://professionalconfession.com/
Hosted on Acast. See acast.com/privacy for more information.
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By Professional ConfessionThis week's confession comes from a Marketing Associate at an independent film studio who finds himself in a conversation about promoting suntan oil to Black and Brown audiences. We sit down with our expert guest Kerry Edelstein to discuss the implications and how this Marketing Associate can best address the biases of senior leaders within the hierarchal norms of his company. We will also talk about how organizations can use insights of various types to avoid tone deaf behaviors.
Episode Writer: Michael Duncan Host: Damion Taylor Editor: Damion Taylor
ABOUT THE GUEST
Kerry Edelstein is the Founder/President of Research Narrative (a research and insights firm specializing in media, entertainment, technology and adjacent industries). She brings 20+ years of insight and experience in the Entertainment & Media industry and is an expert in creating data-driven stories that drive business and content strategy. Kerry has collaborated with renowned media brands such as Netflix, Disney, YouTube, Amazon, Discovery, NPR, SheKnows Media, Vulcan Productions and Viacom Media Networks to develop programming, launch cross-platform media strategies, and build leading brand portfolios.
Kerry recently served as Vice President of the Board of Directors for CHAMPS Charter High School, a media and performing arts high school in Los Angeles. She holds an MBA from The Anderson Graduate School of Management at UCLA and received her B.S. in Biometry and Statistics from Cornell University.
FUN FACT: Kerry moonlights as a hip hop dancer and masters’ swimmer.
If you would like to learn more about Kerry's work or her company Research Narrative you can visit the company website: https://researchnarrative.com/
ABOUT THE HOST
Damion Taylor is the co-founder of Prometheus Digital Studio, a data-informed creative studio that provides data and analytics work for traditional and digital studios, as well as producing scripted and unscripted digital-first content. Damion has spent the last 15 years applying data and technology to entertainment. Both analytical and creative, he brings a unique skill set that’s in high demand for brands and media companies.
He effectively translates data in a way that is meaningful to creatives talent and has become a respected leader in audience growth and producing data-informed creative.
He has lead Audience Development for large traditional media companies (e.g., Warner Bros. and NBC Universal) as well as innovative digital leaders (e.g., Machinima, Mitu and New Form).
If you would like to submit a confession or contact us, please visit the Professional Confession website: https://professionalconfession.com/
Hosted on Acast. See acast.com/privacy for more information.