Paul shares four tips to help you minimize the effects of a recession on your selling efforts.

Show Notes

“When we face adversity…our immediate response is a testament to our mental strength.”

Avoid self-pity. It is a destroyer of our mental strength. When is the last time you felt better after feeling sorry for yourself?

Increase your prospecting activity to offset a recessionary lull.

To prepare for the next recession, begin looking at cost-cutting opportunities to benefit your customers. Not price cutting—cost cutting.

Craft compelling messaging by answering these three questions…

Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge!

Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble!

Click here to purchase the latest edition of Value-Added Selling!

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