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How should influencers charge for their services? | Advice from Humanz CMO Pierre Cassuto
In this episode of "Under the Influence," join host Kopano Shimange as she dives deep into the intricate world of influencer marketing with Pierre Cassuto, the Chief Marketing Officer of Humanz. They tackle the age-old question: How should influencers charge for their services? Is it about follower count, content quality, engagement, or the value provided to brands?
Expect to uncover practical advice, industry benchmarks, and insider tips on determining fair pricing for influencer content. Pierre shares his unique perspectives on cost per engagement, the importance of understanding your value, and how to navigate the ever-evolving landscape of influencer marketing. Whether you're a content creator, marketer, or just curious about the business of influence, this episode is packed with valuable insights.
Chapters:
0:00 - The Question
01:12 - How much are creators paid
02:22 - How does paying work?
03:55 - It depends on the campaign
04:44 - Where to Find Benchmarks
05:35 - How to charge for content
07:02 - Niche vs Lifestyle content creators
08:07 - Influencers charged in engagement
10:38 - Do marketers care about benchmarks
12:04 - What are marketers looking for?
#influencermarketing #contentcreation #digitalmarketing
Find out more about Humanz - https://www.humanz.com/
Download the Humanz App - https://www.humanz.ai/reference/downloadapp
Work with Humanz on your next campaign - https://www.humanz.com/new-campaign-briefs-south-africa/
View all episodes
By Humanz AIIn this episode of "Under the Influence," join host Kopano Shimange as she dives deep into the intricate world of influencer marketing with Pierre Cassuto, the Chief Marketing Officer of Humanz. They tackle the age-old question: How should influencers charge for their services? Is it about follower count, content quality, engagement, or the value provided to brands?
Expect to uncover practical advice, industry benchmarks, and insider tips on determining fair pricing for influencer content. Pierre shares his unique perspectives on cost per engagement, the importance of understanding your value, and how to navigate the ever-evolving landscape of influencer marketing. Whether you're a content creator, marketer, or just curious about the business of influence, this episode is packed with valuable insights.
Chapters:
0:00 - The Question
01:12 - How much are creators paid
02:22 - How does paying work?
03:55 - It depends on the campaign
04:44 - Where to Find Benchmarks
05:35 - How to charge for content
07:02 - Niche vs Lifestyle content creators
08:07 - Influencers charged in engagement
10:38 - Do marketers care about benchmarks
12:04 - What are marketers looking for?
#influencermarketing #contentcreation #digitalmarketing
Find out more about Humanz - https://www.humanz.com/
Download the Humanz App - https://www.humanz.ai/reference/downloadapp
Work with Humanz on your next campaign - https://www.humanz.com/new-campaign-briefs-south-africa/