Digital Marketing Troop

How should SEO and dev teams work together?


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Website optimization has become more technical, especially with Google's Core Web Vitals update. Naturally, this means SEO and development teams need to be in sync. Kurt Lambert and Geoff Kerbis return to the show to talk about how SEO and dev teams should work together. In this conversation, we discuss:

  • where SEO work stops and dev work begins
  • how to structure SEO and dev teams
  • how to build trust between SEO and dev teams
  • technical optimizations to address Core Web Vitals issues
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Digital Marketing TroopBy Silverback Strategies

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