When you want to get a cup of coffee, where do you go? In the U.S., most  of us generally head to a Starbucks. 

It turns out that if we were in  China, this is also something that we can do – Starbucks has expanded  until they are just about everywhere in China. However, as Starbucks has  become more and more successful, other firms have seen this and have  decided that they want to start to offer coffee in China. The Starbucks  product managers are now starting to face more competition for business in China than they have ever experienced before. 

What should they do with their product development definition now?