Does your digital marketing strategies and tactics stall, get stuck, or succeed? Farra Trompeter, co-director, and Geraldine Zamora, account director at Community Boost discuss approaches for you to efficiently ramp up your online advertising, search engine optimization, and more. 

Episode 130: How should you evolve your approach to digital marketing?

The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.

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Join Farra Trompeter, co-director, and Michelle Flores Vryn, CFRE, head of development at iNaturalist, as they discuss how to prioritize audiences and share examples of how being more limited in your approach to audiences ties to branding and communications. 

Episode 162: What is the smallest viable audience for nonprofits?

Farra Trompeter, co-director, talks with Lisa Pilar Cowan, vice president of the Robert Sterling Clark Foundation, about the concepts of trust-based philanthropy, new ways some funders are working with nonprofits for more authentic relationships, and the connection between the community's role and the donor's role in guiding an organization.

Episode 161: How can you challenge the power and practices of philanthropy?

Farra Trompeter, co-director, is joined by Natalie Yelton, content strategist at Kanopi Studios, to delve into content strategy and how to create an engaging nonprofit website. They share key performance indicators to use while writing new content for your site and insights on how to lead with accessibility. 

Episode 160: Why does your website need a content strategy?

Farra Trompeter, co-director, is joined by Sheleia Phillips, founder and principal consultant of SMP Nonprofit Consulting, to talk about how to better position your organization to secure funding. Hear examples of nonprofits that have better positioned themselves to receive funding and find out what the shift looked like that led to their success.

Episode 159: How can you better position your organization for funding?

Farra Trompeter, co-director, talks with Meico Marquette Whitlock, founder and CEO of Mindful Techie, about mindfulness in the workplace and offers tips that nonprofit leaders can apply to cultivate care and resilience among their teams.

Episode 130: How should you evolve your approach to digital marketing?

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