Retail Leader spoke with Tal Zvi Nathanel, the co-founder of Showfields, just after the opening of its latest location in Washington, D.C. The new store, called House of Showfields, is the fifth location for the department store that was founded in New York City in 2019. We dive into experiential retail, why most retail isn’t “democratized” and how in-store technology is key to Showfields’ strategy.