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How Signal Analytics Solved a $1M Ad Mischarge

In this episode, Dan Saavedra from MergeYourData dives into a fascinating case study on how signal analytics helped rectify a $1 million mischarge over a 12-month period from an ad platform. Learn how signal analytics can reveal misattributions and optimize your marketing spend. With insights on how tracking errors were detected and corrected, this video is a must-watch for marketing and revenue operations leaders facing attribution issues and looking to improve their ROI on advertising spends. Discover the step-by-step process that led to this significant finding and how similar strategies can benefit your business. Also featured are other success stories of signal analytics, highlighting increased close rates, reversed negative trends, and remarkable revenue growth.

00:00 Introduction to Signal Analytics

00:31 About the Speaker and Company

01:02 Target Audience and Relevance

01:31 Case Study Overview

04:04 Identifying the Issue

05:30 Deep Dive into the Problem

06:57 Discovering the Root Cause

08:02 Resolution and Results

10:24 Importance of Signal Analytics

12:03 Additional Success Stories

15:33 Conclusion and Next Steps