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How Simon Groom Scaled Consulting Into a SaaS Platform for 5,000+ Small Businesses
This week on Off the Grid on the Record, I sit down with Simon Groom, CEO and co-founder of Magnify B, to unpack how he and his co-founder, David, turned decades of consulting experience into a SaaS platform that’s now helping thousands of small businesses save time, cut costs, and scale smarter.
Born out of COVID lockdowns, Magnify B started as a consulting pivot and has already grown into what Simon calls “mission control for business success.” The platform integrates with tools like Xero and QuickBooks, benchmarks performance against peers, and even offers what-if scenario planning to help founders see the impact of every small decision.
Simon explains how Magnify B differentiates itself from traditional consulting, what feedback they’re hearing from early adopters like Action Coach, and why accounting firms with hundreds of thousands of clients are calling the platform “groundbreaking” and “game-changing.” We also dive into the challenges of UK fundraising, why scalability was baked in from day one, and why North America may be the next big move for the company.
🔗 Connect with Simon & Magnify B:
- LinkedIn: Simon Groom
- Website: MagnifyB.com
- Email: [email protected]
👉 For more episodes, visit: http://www.youtube.com/@yarekmatacz
🎙️ Show Notes & Highlights
00:00 – Intro Welcoming Simon Groom, CEO of Magnify B
01:00 – Origin Story How Simon and David built Magnify B during COVID after decades in consulting
02:00 – Non-Tech Founders Building SaaS Why coming from consulting (not tech) gave them a real advantage
03:20 – Explaining Magnify B Simply “Mission control for business success” → dashboards, benchmarking, learning, and what-if planning
05:10 – How It Differs from Consulting Bringing large company methodologies to small businesses affordably
06:45 – Shifts in Small Business Tech Adoption From fear of AI to increasing curiosity and adoption across Europe
08:30 – Industries Adopting Fastest Professional services like accounting and law firms surprising Simon with early interest
09:40 – How AI Reshapes Advisors’ Roles Why accountants and consultants now see Magnify B as a client attractor
10:50 – Feedback on Version 1.1 Users say: “I wish I had this years ago.”
12:30 – Partnerships with Coaches & Accountants Action Coach + major UK firms calling the platform “game-changing”
14:50 – Early Market Entry Strategy 60+ firms in the pipeline, from small practices to those with 200,000+ clients
16:50 – Scaling Vision & Bottlenecks Built for global scale, but UK fundraising remains the biggest hurdle
19:40 – Magic Wand Fix Overcoming mistakes with outsourced tech development
21:00 – Key Metrics That Matter 5,000–10,000 users in year one → exponential growth beyond year two
22:40 – 12–18 Month Plan Internationalization with North America, Singapore, and Europe on the roadmap
View all episodes
By Yarek MataczThis week on Off the Grid on the Record, I sit down with Simon Groom, CEO and co-founder of Magnify B, to unpack how he and his co-founder, David, turned decades of consulting experience into a SaaS platform that’s now helping thousands of small businesses save time, cut costs, and scale smarter.
Born out of COVID lockdowns, Magnify B started as a consulting pivot and has already grown into what Simon calls “mission control for business success.” The platform integrates with tools like Xero and QuickBooks, benchmarks performance against peers, and even offers what-if scenario planning to help founders see the impact of every small decision.
Simon explains how Magnify B differentiates itself from traditional consulting, what feedback they’re hearing from early adopters like Action Coach, and why accounting firms with hundreds of thousands of clients are calling the platform “groundbreaking” and “game-changing.” We also dive into the challenges of UK fundraising, why scalability was baked in from day one, and why North America may be the next big move for the company.
🔗 Connect with Simon & Magnify B:
- LinkedIn: Simon Groom
- Website: MagnifyB.com
- Email: [email protected]
👉 For more episodes, visit: http://www.youtube.com/@yarekmatacz
🎙️ Show Notes & Highlights
00:00 – Intro Welcoming Simon Groom, CEO of Magnify B
01:00 – Origin Story How Simon and David built Magnify B during COVID after decades in consulting
02:00 – Non-Tech Founders Building SaaS Why coming from consulting (not tech) gave them a real advantage
03:20 – Explaining Magnify B Simply “Mission control for business success” → dashboards, benchmarking, learning, and what-if planning
05:10 – How It Differs from Consulting Bringing large company methodologies to small businesses affordably
06:45 – Shifts in Small Business Tech Adoption From fear of AI to increasing curiosity and adoption across Europe
08:30 – Industries Adopting Fastest Professional services like accounting and law firms surprising Simon with early interest
09:40 – How AI Reshapes Advisors’ Roles Why accountants and consultants now see Magnify B as a client attractor
10:50 – Feedback on Version 1.1 Users say: “I wish I had this years ago.”
12:30 – Partnerships with Coaches & Accountants Action Coach + major UK firms calling the platform “game-changing”
14:50 – Early Market Entry Strategy 60+ firms in the pipeline, from small practices to those with 200,000+ clients
16:50 – Scaling Vision & Bottlenecks Built for global scale, but UK fundraising remains the biggest hurdle
19:40 – Magic Wand Fix Overcoming mistakes with outsourced tech development
21:00 – Key Metrics That Matter 5,000–10,000 users in year one → exponential growth beyond year two
22:40 – 12–18 Month Plan Internationalization with North America, Singapore, and Europe on the roadmap