What The Frac? | Your Fractional Executives

How Slack Scaled to $1 Billion Without a Sales Team


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[Originally Aired 3/8/24]


Discover how Slack skyrocketed to a $1 billion valuation in just eight months using a unique go-to-market strategy—without a traditional sales team. In this episode of What The Frac?, we break down Slack’s word-of-mouth marketing engine, viral customer acquisition tactics, and customer service marketing strategies that drove explosive growth. Tune in for actionable insights and lessons that can help scale your business. Don't forget to subscribe for more business growth tips!

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What The Frac? | Your Fractional ExecutivesBy Nicole Zeno and Tamara Laine

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