In this episode of Expanding Local, Kenneth Quirk, General Manager of Lincoln Heating and Air, shares how his family business grew from a small operation to a successful HVAC company. 

Kenneth reveals their unique Abraham Lincoln-themed marketing strategy that helps them compete against larger companies with smaller budgets. 

Learn about effective radio advertising, performance pay implementation for technicians, building honest company culture, and creating systems that support business growth. 

Kenneth also discusses hiring strategies, when to let employees go, and the valuable business lessons he's learned from industry peers, coaches, and books. 

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