Welcome back to another episode of Leadership Cafe! In this episode, hosts Sally Mildren and Emma Osborne from Mira Media dive into the world of marketing and paid advertising, offering actionable insights tailored especially for small businesses, solo teams, nonprofits, and rural health organizations. With over a decade of marketing experience and a sharp focus on performance media, Emma Osborne shares her approach to building ad campaigns that really work, debunking common myths about big budgets and cutting through the hype around AI-generated ads.

Together, Sally Mildren and Emma Osborne unpack what it truly takes to make paid ads successful, from getting your brand message right and selecting the best platforms, to understanding the most important metrics for measuring ROI. They discuss how collaboration and transparency are at the heart of their process, emphasize the importance of testing and ongoing optimization, and reveal why not seeing your own ad is often a sign your strategy is right on track.

Get ready for practical strategies, honest advice, and stories from the trenches - plus a few laughs (and a couple of dogs!), to help you confidently level up your marketing, no matter your team size or budget.

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