Sri Kaza is a business leader and small business advocate with a career spanning corporate strategy, entrepreneurial ventures, and dedicated support for small businesses. He is the author of Unconvention: A Small Business Strategy Guide.

Mentioned on the Show

• Visit Sri’s website: https://sri-kaza.com/
• Connect with Sri on LinkedIn: https://www.linkedin.com/in/srikaza
• Get Sri’s book, Unconventional: https://a.co/d/d9swnpB
• O’Brien and Sri discussed the book The Infinite Game by Simon Sinek: https://a.co/d/iDTdkFG (start with this book, not this one) 

Timestamps

(00:00:00) Sri Kaza joins People Business with O'Brien McMahon

(00:02:22) Could you connect your McKinsey background to writing a book on small business strategy?

(00:10:36) What's the minimum threshold for making something unique in positioning?

(00:12:09) Understanding lifestyle businesses vs. scalable businesses

(00:19:50) Simon Sinek's The Infinite Game

(00:22:29) How do small businesses with a deeper purpose make trade-offs between business and purpose?

(00:28:35) What is meant by customer “intimacy” or customer proximity?

(00:38:31) How can a business owner assess their own performance and sharpen your gut?

(00:40:31) What are some effective self-reflection practices?

(00:45:52) What are the best ways you've seen organizations scale purpose, proximity, and position while keeping the essence of those principles?

(00:52:02) Final thoughts from Sri Kaza