In this episode, Musa talks about how small businesses in Nigeria stay profitable despite economic chaos — by sensing market shifts, seizing opportunities fast, and smartly reconfiguring their resources. Backed by a 2025 study of 189 SMEs, he breaks down why agility, boldness, and strategic pivots are key to surviving and thriving in tough times.

Sources:

• https://www.openjournals.ijaar.org/index.php/oajbe/article/view/1096/1216

Hosts:

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drounz's X(twitter) account: @drounz

drounz's LinkedIn aacount: https://www.linkedin.com/in/davidegorp

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