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How Small Marketing Teams Do Customer Research
If you’re not doing customer research, it shows.
In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei break down why most small marketing teams are flying blind: guessing at pain points, rewriting landing pages in a vacuum, and building messaging around features instead of feelings.
They break down how small teams can stop overthinking research and start learning from the conversations already happening around them — in sales calls, support tickets, social threads, and yes, even LinkedIn DMs. No scripts. No dashboards. Just real voices, real language, and real insight hiding in plain sight.
Because your best copy? Your customers already said it. You just haven’t heard it yet.
In this episode:
In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei break down why most small marketing teams are flying blind: guessing at pain points, rewriting landing pages in a vacuum, and building messaging around features instead of feelings.
They break down how small teams can stop overthinking research and start learning from the conversations already happening around them — in sales calls, support tickets, social threads, and yes, even LinkedIn DMs. No scripts. No dashboards. Just real voices, real language, and real insight hiding in plain sight.
Because your best copy? Your customers already said it. You just haven’t heard it yet.
In this episode:
- Why small teams avoid customer interviews (and how to stop)
- How to ask questions that surface real pain, not polite answers
- Where to find messaging gold if you can’t get on a call
- How to tell signal from noise in customer feedback
View all episodes
By OptiseIf you’re not doing customer research, it shows.
In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei break down why most small marketing teams are flying blind: guessing at pain points, rewriting landing pages in a vacuum, and building messaging around features instead of feelings.
They break down how small teams can stop overthinking research and start learning from the conversations already happening around them — in sales calls, support tickets, social threads, and yes, even LinkedIn DMs. No scripts. No dashboards. Just real voices, real language, and real insight hiding in plain sight.
Because your best copy? Your customers already said it. You just haven’t heard it yet.
In this episode:
In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei break down why most small marketing teams are flying blind: guessing at pain points, rewriting landing pages in a vacuum, and building messaging around features instead of feelings.
They break down how small teams can stop overthinking research and start learning from the conversations already happening around them — in sales calls, support tickets, social threads, and yes, even LinkedIn DMs. No scripts. No dashboards. Just real voices, real language, and real insight hiding in plain sight.
Because your best copy? Your customers already said it. You just haven’t heard it yet.
In this episode:
- Why small teams avoid customer interviews (and how to stop)
- How to ask questions that surface real pain, not polite answers
- Where to find messaging gold if you can’t get on a call
- How to tell signal from noise in customer feedback