Part of our M3 Clarity training for business coaches often includes identifying the right niche for their business. I think there’s a danger in people telling you that you need to keep shrinking your niche into a hyper-specialized niche, smaller and smaller every year. That’s where I often hear the question, “How small should my niche be as a business coach?”

I see my responsibility as not necessarily encouraging everyone to keep shrinking their niche down into a smaller speciality. My responsibility is to ‘right size’ your niche to fit the exact crowd you want to serve. If that’s a million people, that’s great. If it’s less than a thousand people inside your country, that’s great too!

Right-sizing your niche is about knowing who is and who isn’t in your niche, why that is, and also having a solid conviction as to why the current size of your niche may be the best size for your niche in the future.

So, if you’re stuck worrying about whether your niche is too big or too small, it’s likely your niche is a little too broad and you could niche down even further. That being said, you may hit a great balance when you find the right size for your niche - and you can eliminate any pressure to keep niching down further when it feels like it’s already a great fit.

Make it a great day today and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”