It’s easy to talk about saving water, but how do you *actually* get people to make real water reductions that you can measure? Environmentally friendly actions are known by psychologists as one of the most difficult things we try and get people to do. A new technology company called WaterSmart have been developing an app that shows you how much water you use compared to your neighbors – and it works. We talk about technology behind modern water smart meters, what it takes to design for behavior change, and how the water industry’s new immersion in big data is changing how we get people to change for the better. Sign up to http://katiepatrick.com and learn more at http://watersmart.com