Meet Paul Schmidt, Senior Strategist at SmartBug Media where he plays a major role in goal setting, building out marketing strategy and plans, and integrating complex marketing/sales/CS technology stacks. In 2018 and 2019, he received multiple MarCom awards for creative marketing campaigns, and has also been featured in several well-known industry publications.

In this episode, you'll find out about what makes SmartBug Media different in the agency world for SaaS companies.

You'll learn how to use data to prioritize channels to focus on when starting marketing and why SaaS need to become more sophisticated about marketing automation. And you'll also learn about the SEO opportunities in 2020 directly from Paul's extensive experience, the KPIs you can use to find easy short term marketing wins and the two most important things you can do to reduce churn inside of your SaaS company.

Another great episode. Enjoy!